This article from Farnam Street is well done.
Fascinating Research on Negging and Nagging
Negging:
The results of the study indicated that women who had their self-esteem temporarily lowered found the male research assistant significantly more attractive than the women with temporary high-self esteem. Walster (1965) theorized that this effect occurred for two reasons. First, individuals who feel “imperfect” themselves may demand less in a partner. Second, a person usually has an increased need for acceptance and affection when their self-esteem is low. Overall then, when an individual is made to feel “low”, they find potential romantic partners more attractive.
Nagging:
Research by Gudjonsson and Sigurdsson (2003) explored the relationship between self-esteem and compliance with requests. Both male and female participants were asked to complete various measures of self-esteem, compliance, and coping behaviors. The results of their analysis supported the hypothesis that individuals with lower self-esteem are more compliant and agreeable to the requests of others. Thus, lower self-esteem appears to lead to greater compliance with requests (or demands) as well.